Denture & Dental SEO Checklist

Unlock the full potential of your clinic with our comprehensive dental SEO checklist. Stay ahead of the competition and enhance your online visibility effortlessly.

Why the SEO Checklist?

The checklist is designed to cover the foundational aspect of your Dental SEO, ensuring your business is fully optimized for search engines.
By following these steps, you can improve your site's visibility and drive more organic traffic.

Will the SEO Checklist rank #1 for my business?

No, SEO is more than just a checklist. To rank number 1, you will have to continuously improve your content, make sure to deliver the best UX on page, generate backlinks and consistently work on many more technical tasks. SEO is a full time job but these are some sneaky ways that can help your rankings

For who is the template?

The template is for Dental clinics and Denture clinics wanting to deliver improvements to their business.‍

Dental SEO Checklist

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Still have questions?

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Contact

TASK

IMPACT

EFFORT

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Include FAQ’s on your website

High Impact

Low Effort

Go on https://answerthepublic.com/ and find some high traffic questions you want to rank for. Then create an FAQ section at the bottom of your homepage

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Why?

Google is wanting to make sure you are high quality and are willing to try and answer any questions your customers may have. And any question you add on there can actually rank you higher if someone puts that exact question into google

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Make a captivating google business description

High Impact

Super Easy

In your google my business profile go to your business description and type out or get ai to write a description don't just say “we are a family run dental clinic helping one smile at a time etc etc” google sees a million of those and lets be real. Nobody looks at google descriptions so why write it like someone is.

In reality google is the only one that will look so do this instead: first sentence include a keyword you want to rank for.

Ex: dental clinics in {{city}} or dental clinics near me. And then write a 750 character description including that keyword keeping the keyword density to 1-1.5%.

Make sure to add your location, hours, services you provide etc. google is looking to give the brownie points to whoever is the highest quality and most legit feeling business.

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Make sure your website is fast

High Impact

Super Easy

‍Go to: https://pagespeed.web.dev/ and run your website url through it. Anything that's red or yellow. FIX!!!

Why?

Google wants a high quality website that loads fast because google is basically referring to the person that's searching for you. Make it quick and easy to navigate!!

Implementing 301 redirects is essential when URLs change. It ensures visitors and search engines are directed to the correct new location. A 301 redirect permanently forwards one URL to another, preserving SEO value and maintaining a seamless user experience.

This doesn’t apply if your domain is created. If you are migrating your website to a new domain, 301 redirects are the best way.

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How to do it on Webflow?

List all your old URLs: You can use a tool like Screaming Frogs.

If your website has a sitemap: https://web-urls.vercel.app/
If you don’t have a sitemap, I recommend using Screaming Frog.

Then, you can follow the steps in this video: Screaming Frog SEO Spider

List all your new URLs: You can use the same tool on yourwebsite.webflow.com
Set Up 301 Redirects:

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Respond to every review!!

High Impact

Medium Effort

This one's crucial. You need to respond to every review and maybe even slide a keyword or two into the response. But don't just do the same “thank you so much for your review {{name}} we are very happy you enjoyed yourself. And then copy and pasting that into each response. Google will just see that as robotic or that you are just doing it to do it. Copy and paste the review into chat gpt and tell it to respond if your lazy

Why?

Can you guess why??... google wants to see you as…. 👂…..the highest quality option for the person they’re referring to you. If it shows you are responding it shows you actually care and are improving or are just active in general. Sneaking some keywords into your responses gives you quite a few extra points though.

You can delete all unused classes from your site to reduce the weight of your site’s code and improve your site’s performance.

How to delete unused classes on Webflow?

Click the “broom” icon in the top right of the Style Selectors panel‍
Click Remove to confirm class deletion

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Add a favicon to your website.

Medium Impact

Low Effort

Most browsers use favicons to represent your website on browser tabs and in bookmarks.

⚠️The size of the icon is important. You will need to resize your icons to 32px for the Favicon and 256px for the Touch icon

Setting your site’s language code (also called an “ISO code”) allows you to declare its natural (human) language so browsers, translation applications, and assistive technologies like screen readers can use that information for language-sensitive tasks.

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How to set your site's language on Webflow?

Go to Site settings > General tab > Localization
Type in your 2-letter code under the Language code
Click Save changes
Publish your site

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Show you are licensed and have credibility

Medium Impact

Low Effort

Show an image of your certificate, description of when and where you got it and constantly add all over your site where your clinic is located in or what city and area you're servicing.

Why?

Not only does this give patients the ease of mind but it shows google you are certified and trustworthy.

Connecting your domain to your Webflow website is essential for making your site live on your custom domain.

You can connect your DNS (the domain name you bought for your website) and your Webflow website in many ways. The complete documentation on connecting the custom domain is on the Webflow website.

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How to add your custom domain on Webflow?

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Connect your domain: https://university.webflow.com/lesson/quick-connect-a-custom-domain?topics=hosting-code-export

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‍Verify your domain: https://university.webflow.com/lesson/quick-connect-a-custom-domain?topics=hosting-code-export#how-to-verify-and-publish-your-site

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Make sure your listings match EXACTLY!!

High Impact

Super Easy

Setting the www version as your primary homepage on Webflow ensures consistent access and SEO optimization.

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How to make the www version the homepage on Webflow?

Go to Project settings: In Webflow, navigate to your project’s settings.
Go to the Hosting tab: Under the “Hosting” section, locate the “Default Domain” settings.‍
Set www as default: Choose the www version as the default domain.

Ensuring that your sitemap file is correctly formatted and accessible is crucial for search engines to properly index it.

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How to verify a sitemap?

Check format: Verify that your sitemap is in XML format and follows the correct structure (e.g., https://www.yourwebsite.com/sitemap.xml).
Validate with tools: Use an XML sitemap validator or tools like Google Search Console to ensure no errors.‍
Ensure accessibility: Confirm that the sitemap file is publicly accessible by visiting the URL in a browser.

How to create a Sitemap File on Webflow?

Access Site Settings
Enable Auto-Generate Sitemap in SEO tab
Save and Publish

How to Submit Your Sitemap to Google?

Sign in to Google Search Console.
Select your website property.
Navigate to the "Sitemaps" section under "Indexing."
Enter your sitemap URL (e.g., https://yourdomain.com/sitemap.xml) in the "Add a new sitemap" field.
Click "Submit."

How to Submit Your Sitemap to Bing?

Log in to Bing Webmaster Tools.
Add your website if you haven't already.
Go to the "Sitemaps" section.
Enter your sitemap URL.
Click "Submit."

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How to check Lighthouse to further improve your website?

Still have questions?

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Add your main keyword in your URL/slug.

High Impact

Super Easy

Including the main keyword in your URL or slug is important for improving your website’s SEO and helping search engines understand the page's content. This practice also makes your URLs more descriptive and user-friendly.

You can install the AI SEO Copilot Webflow app to guide your with keywords optimization.

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How to do it on Webflow?

Keep It Short and Simple: Use concise and clear language. Aim for 3-5 words if possible.
Use Hyphens, not underscores: Separate words with hyphens (-), as search engines recognize them better.
Include main keywords: Incorporate relevant keywords that describe the page content.
Avoid stop words: Exclude unnecessary words like “and,” “of,” or “the.”
Make it descriptive: Ensure the slug accurately reflects the page's content.

Example:

✅ seo-checklist.com/webflow-checklist-seo

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Add your keyword in the H1 title of your page.

High Impact

Low Effort

Including your main keyword in the H1 title of your page is crucial for SEO, as it helps search engines understand the primary topic of your content. The H1 tag is typically the most prominent heading on a page; search engines give it significant weight when ranking pages.

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You can install the AI SEO Copilot Webflow app to guide your with keywords in your H1 title

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How to do it on Webflow?

Place the keyword naturally: Ensure the keyword fits smoothly into the title without sounding forced.
Keep It relevant and clear: The H1 should accurately describe the content and include the keyword.
Limit to one H1 tag: Use only one H1 tag per page to maintain a clear focus.

Incorporating your main keyword in the top description of your page is essential for improving SEO and ensuring that search engines and users quickly understand the page’s content. The top description, often called the meta description or the first paragraph of content, plays a crucial role in search engine results and user engagement.

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You can install the AI SEO Copilot to guide your with keywords optimization in introduction.

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How to do it on Webflow?

Place the keyword early: Include the keyword within the first 100-150 characters.
Keep it natural: Ensure the description reads smoothly and makes sense to the user.‍
Be concise and informative: Provide a clear summary of the page content.

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Incorporating your main keyword in the H2 titles of your page is essential for reinforcing the page’s focus and improving SEO. H2 headings help structure your content, making it easier for search engines to understand and users to navigate.

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You can install the AI SEO Copilot to guide your with H2 optimization.

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How to do it on Webflow?

Place the keyword naturally: Integrate “Webflow SEO Checklist” into your H2 titles in a way that makes contextual sense.
Maintain relevance: Ensure the H2 heading reflects the section content.
Enhance readability: Break down content into digestible sections with keyword-rich H2 titles.

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Creating a descriptive meta description with your keyword is crucial for improving SEO and enticing users to click on your page from search results. The meta description should summarize the content and highlight the main keyword.

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You can install the AI SEO Copilot to guide your with Page Title optimization.

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How to do it on Webflow?

Include your keyword: Ensure “Webflow SEO Checklist” is prominently featured in the meta description.
Be concise and clear: Summarize the page content in 150-160 characters.
Encourage action: Use action-oriented language to prompt users to click.

You can install the AI SEO Copilot to guide your with keywords optimization on meta descrioption.

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How to do it on Webflow?

Include your keyword: Ensure “Webflow SEO Checklist” is prominently featured in the meta description.
Be concise and clear: Summarize the page content in 150-160 characters.
Encourage action: Use action-oriented language to prompt users to click.

Adding Open Graph (OG) tags is crucial for controlling how your content appears when shared on social media. These tags enhance click-through rates by providing a preview of your content.

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You can install the AI SEO Copilot Webflow app to guide your with keywords in OG meta.

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How to do it on Webflow?

On Webflow, Open Graph (OG) is relatively straightforward.

And here is how you get the link for the OG image and paste it to your page.

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To go further and optimize how to share your website on Twitter, feel free to have a look at the CSS trick article https://css-tricks.com/essential-meta-tags-social-media/#aa-final-markup

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Use Lottie / SVG files for illustrations.

High Impact

Medium Effort

How to Use Lottie Files for Animated Illustrations on Webflow for SEO

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Using Lottie files for animated illustrations is an excellent way to add lightweight, high-quality animations to your website. Lottie files are vector-based animations that are scalable, flexible, and load faster than traditional formats like GIFs or videos.

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How to do it on Webflow?

Create or download Lottie files: Use tools like Adobe After Effects with the Bodymovin plugin to create or download pre-made Lottie animations from sites like LottieFiles.
Embed in Webflow: Use Webflow’s Lottie element to easily integrate the animation into your page. ‍
‍Optimize for performance: Ensure that Lottie animations are optimized for smooth playback and minimal impact on load times.

How to Use SVG for Illustrations and Icons on Webflow for SEO?

Using SVG (Scalable Vector Graphics) for illustrations and icons is important for maintaining high-quality visuals while minimizing file size. SVGs are vector-based, meaning they can scale to any size without losing quality, and they are often smaller in file size compared to other formats

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How to do it on Webflow

Create or download SVGs: Design your illustrations and icons in vector-based software like Adobe Illustrator - Figma, or download SVGs from reliable sources.
Embed or upload in Webflow: Directly upload SVGs into your Webflow project like any other picture.
You can also copy/paste SVG icons from libraries like Relume.

More information about SVG for webflow on this blog post.

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Make external links open in a new tab.

Low Impact

Super Easy

Ensuring that external links open in a new tab enhances user experience by keeping your website open while allowing users to explore linked content. This helps maintain user engagement on your site.

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How to do it on Webflow?

When adding an external link in Webflow or HTML, open the link settings and click ‘New tab.”

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Running audits in Webflow Designer helps identify and resolve SEO and accessibility issues directly in your website’s design environment. This ensures a better user experience, improved search engine rankings, and compliance with accessibility standards.

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You can install the Free AI SEO Copilot Webflow app to audit your website.

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How to run SEO audit on Webflow

Access the Audit Panel
Run the Audit
Review the Results
Fix the Issues
Re-run the Audit

How to Run On Page SEO Audit with FluidSEO on Webflow?‍

For the On Page Audit, I recommend using Webflow Apps and tools

How to Run On Page SEO Audit with SEMFlow on Webflow?

How to Run SEO On Page Extension for free on Webflow?

Go one step further

Unlock the full potential of your website with our comprehensive SEO checklist.

Contact Us!

We have worked with over 200+ clinics globally and generated millions for our clients under our Service Level Agreements (if we don't get you the results under contract, you don't pay).

If you'd like us to dissect your clinic and show you some changes you can make yourself for free click here⬇️